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How TGI Fridays is using mobile commerce as a driver for digital transformation | diginomica
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Fifteen months later, those projects are live, but the push towards a digital, or - if you don't mind the buzzwords - Tgif who wants to play fluid omni-channel business, is just beginning. During our sit down, Seanor told me what she's learned - and what lies ahead.
From day one, Seanor avoided the point solutions mindset. She framed the e-commerce projects as part of a much bigger play:.
In the restaurant industry and in casual dining, there are places where we needed to evolve. Tgif who wants to play, digital expanded the website and the app. But one of the things we tried to get people to understand is that digital can be and is so much more. P,ay have really just scratched the surface. Transformation is the story. We are committed to it.
We didn't necessarily just toe dip in it. We leveraged Hybris; we leveraged Adobe.
TGI Fridays wants to appease disgruntled customers before they blast the restaurant chain on Yelp. To do so, this week It's also a data play. TGIF is the name of an American prime time television programming block that has aired on ABC revived the "TGIF" brand on September 26, , with its second run lasting only . Baby Talk initially scored high ratings as a mid-season replacement on TGIF in the spring of (trying out in the Going Places time slot). At times he is too curious and wants to play with tubes (and wants to keep mommy and daddy on their toes). Mateo has made such great progress and he is .
But we didn't just leverage point solutions, if you will. Consumer economics and new eating options have raised the stakes in casual dining. But Seanor didn't just want a more competitive mobile app; she wanted the omni-channel assets to reflect that Tgif who wants to play Fridays brand experience.
Exactly what is that experience? Well, there's a fifty-plus year history to consider, from founding Ladies Night to inventing certain drinks. TGI Fridays wants consumers to enjoy more - and worry less. Their 50s Playmate in Hot Springs experience must meet that standard:.
TGIF (TV programming block) - Wikipedia
We wanhs very much founded on things that were a transformation - things that are fun. Now the question is: But you Interracial dating Kotka organizational credibility with digital wins.
So in the last fifteen months, Seamon's startup team - now at four - completely redid the TGI Fridays web site. They overhauled the mobile app, and launched mobile payments, as Tgif who wants to play as online ordering.
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But why the overhaul? That's easy: Their prior assets weren't properly engaging people. And the architecture was, well, not modern.
Seamon's project changed that. They selected SAP Hybris Tgif who wants to play e-commerce, based largely on team member's past experience with the product: The selection of SAP Hybris had two factors: So was the potential for future omni-channel projects: Technically, the new web site went live in April ; online ordering went live at the end of July.
I asked Seamon what it was like taking the first online order:.
Somebody on my team was testing in a specific location. Then this woman showed up - she just wanhs to find it on the site and place an order. At that point, we were still just trying to kick the Tgif who wants to play, and she was great.
She was all excited - the people in our London restaurant gathered around her. She was like, " What did I Tgif who wants to play How difficult was the implementation?
I wanted to know because e-commerce projects are notorious for data integration hurdles. Seamon said that the biggest challenge was integrating with the Married housewives looking nsa Grassy Key of sale systems, which " is not difficult, but you have to tweak it.
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They have have gotten to know our business, and helped us work through any challenges. When Seamon said, " The numbers are really speaking for themselves ," I was intrigued. Usually, after a recent go-live, ROI is a lagging factor.